Local brands need flexible SEO plans because search behaviour, platform algorithms, and customer expectations change constantly (what worked last quarter might already be outdated). Because of these changes, many local business owners notice their SEO is not performing like it used to. For example, a suburban bakery may have focused its SEO on “best cakes …
Are you looking for a clear framework to guide you through the conversion process? Let us introduce you to the digital marketing funnel. This framework helps you achieve predictable growth by outlining each stage of your customer’s journey. At Appsecute, our Brisbane-based team has seen that when marketing follows a structured plan, even the most …
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Do you ever feel like search engine optimisation is something only big companies can afford? We’ve met plenty of small business owners who also believe SEO needs expensive tools and a dedicated team just to get started. But that’s not true at all. You actually don’t need a big budget to rank well on Google …
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Welcome to our guide on micro vs mega influencers. Here’s a quick rule of thumb. Micro-influencers are better for building trust and driving engagement because their audiences feel more connected to them. But mega-influencers are better for broad reach and instant visibility, thanks to their huge followings. But it’s not that simple. There’s more detail …
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Did you know that 83% of customers use Google to find local business reviews? And did you know that Google also uses these reviews as a ranking factor? It’s true. These reviews directly improve your search engine visibility and increase traffic to your site. Still, most businesses treat reviews solely as a reputation tool. In …
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Over 73% of customers use multiple channels during their purchasing process, yet most businesses fail to provide a cohesive experience. This inconsistency leads to brand equity loss and declining customer satisfaction. Today’s consumers expect seamless interactions, whether they’re shopping online, engaging with social media marketing, or visiting physical stores. When messaging is inconsistent across these …
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In today’s ever-evolving digital landscape, standing out online is more challenging than ever. Businesses are constantly vying for the attention of their target audiences, but many find themselves lost in the noise, unable to make a lasting impression. Despite investing in websites, social media, and other digital marketing channels, the results often fall short of …
In today’s fast-paced, digitally driven world, many businesses find themselves struggling to stand out amidst fierce competition. You might be pouring time and resources into online efforts but not seeing the return on investment (ROI) you’d hoped for. Why? Because having an online presence is no longer enough — it needs to be strategic, cohesive, …
Are you feeling overwhelmed by your small business’s finances? Are you looking for tips and tricks to make managing money a little easier? Maintaining control of finances is one of the biggest challenges that small business owners face, but it doesn’t have to be. With the right knowledge and tools, you can find great success …
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Are you looking to start a small business but not sure where to begin? Starting a business can be overwhelming due to the amount of research, planning, and paperwork involved. To help make the process simpler and more attainable, we’ve compiled this comprehensive guide on starting a small business from scratch. In this guide, you’ll …
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