Small Business Archives

Micro-Influencers vs. Mega-Influencers: Which One Delivers Better ROI for Small Brands?

by mttrdevDigital Marketing, Small Business November 1, 2025October 17, 2025No Comments

Welcome to our guide on micro vs mega influencers. Here’s a quick rule of thumb. Micro-influencers are better for building trust and driving engagement because their audiences feel more connected to them. But mega-influencers are better for broad reach and instant visibility, thanks to their huge followings. But it’s not that simple. There’s more detail …

The Hidden Power of Customer Reviews in Your SEO Strategy

by mttrdevDigital Marketing, Small Business August 8, 2025August 8, 2025No Comments

Did you know that 83% of customers use Google to find local business reviews? And did you know that Google also uses these reviews as a ranking factor? It’s true. These reviews directly improve your search engine visibility and increase traffic to your site. Still, most businesses treat reviews solely as a reputation tool. In …

Enhancing Your Brand Through Omni-Channel Marketing

by mttrdevSmall Business March 13, 2025March 17, 2025No Comments

Over 73% of customers use multiple channels during their purchasing process, yet most businesses fail to provide a cohesive experience. This inconsistency leads to brand equity loss and declining customer satisfaction. Today’s consumers expect seamless interactions, whether they’re shopping online, engaging with social media marketing, or visiting physical stores. When messaging is inconsistent across these …

Maximising Your Online Presence with SEO

by mttrdevSmall Business March 4, 2025March 14, 2025No Comments

In today’s ever-evolving digital landscape, standing out online is more challenging than ever. Businesses are constantly vying for the attention of their target audiences, but many find themselves lost in the noise, unable to make a lasting impression. Despite investing in websites, social media, and other digital marketing channels, the results often fall short of …

Crafting the Perfect Digital Marketing Strategy

by mttrdevSmall Business February 25, 2025February 26, 2025No Comments

In today’s fast-paced, digitally driven world, many businesses find themselves struggling to stand out amidst fierce competition. You might be pouring time and resources into online efforts but not seeing the return on investment (ROI) you’d hoped for. Why? Because having an online presence is no longer enough — it needs to be strategic, cohesive, …

Managing Finances for Small Business Owners: Tips and Tricks

by mttrdevSmall Business September 4, 2023August 24, 2023No Comments

Are you feeling overwhelmed by your small business’s finances? Are you looking for tips and tricks to make managing money a little easier? Maintaining control of finances is one of the biggest challenges that small business owners face, but it doesn’t have to be. With the right knowledge and tools, you can find great success …

How to use Social Media to Grow Your Business

by mttrdevSmall Business February 10, 2023April 6, 2023No Comments

If you own a business and are looking to reach a larger, global audience, social media is your answer. It’s an incredibly powerful way to spread the word about your business and can be used in some very creative ways that will help you build brand awareness and generate leads. Whether you’re just getting started …